Find Web Developers
Find Web Developers

Why Did You Let Your Web Developer Design Your Website?

August 9th, 2018

Tons of information is available on the Internet about SEO and the best practices for web developers. As a two fold project, your website should be designed to be search engine friendly and then professional web marketers need to work on your site’s SEO. That is the best of both worlds because right from the beginning your site will be friendly to users AND to spiders.

But, what if you already have a site that is not producing the results you want? Help is still available.

Too often, business owners complain, “We have a really great website, but we have no traffic. We love our website design, but we want more people to visit our site.” First, a competent SEO professional will do a site analysis. Frequently, they find a gorgeous, visually appealing site with terrific flash and loaded with elegance. What they do not find is a site that is user friendly, meaning it is difficult to navigate or so flashy that people simply cannot find where to click. A shopper will get very frustrated very quickly and leave your site, losing you a potential sale.

Second, the SEO professional finds the sites have not been optimized in any way to be spider friendly. It is not architecturally sound with regard to meeting the needs of search engines. The story SEO professionals hear is the web developer decided something looked really good and just went with it and did not take anything else into consideration.

If this has happened to you, it is time to stop and go back to square one. You may have to have your website totally revamped. Even if you spent a lot of money on your first website, if you aren’t getting traffic, then it is money wasted, anyway. Not reinvesting in your website could cost you a lot in terms of lost revenue.

The longer you wait to update your site the more money your company will loose. The worse thing you can do is nothing at all.

If you looking for web design firm and you are presented with a proposal that is not search engine friendly and is not user friendly, then move along. The prettiness of the site is the last thing you should consider. It does not matter if everyone in your company thinks the site looks good, business today depends on traffic to the site. It depends on exposure and high rankings. Allowing managers, or even a web designer who doesn’t know about web marketing, to design your site is a bad business decision. Ultimately, you will not achieve your goal of creating a web presence.

Does Your Business Need Help With E-Commerce Web Development?

August 8th, 2018

In the modern world, many businesses depend on e-commerce to make successful sales and reach a global market of consumers.

However, if you’re at the helm of running a business, you’ll have enough to contend with. Effectively managing your e-commerce marketing may well be the last thing on your mind. However, in an increasingly technical age, awareness of your web presence is vital to your company’s success.

Whether you’re just starting out and want to build up your brand from scratch, or you’re an established business-owner wanting to improve your SEO, you may need to use someone to handle your e-commerce web development.

When it comes to browsing a website, we all know what makes for a pleasant consumer experience – we want eye-catching, modern design the ability to navigate the site quickly and easily. However, it’s not always as easy as it looks. As every business owner will know, web management can be incredibly time-consuming, and not necessarily something you should attempt yourself.

It’s best to leave some things to the experts. Specialists in e-commerce and web design will be able to get you fully operational in no time. Whether you’re looking to set up yourself as a new business or increase your current customer base, effective management of your online marketing strategy could make a huge difference to your sales and reputation.

You’ll want to keep your website up to date with any current business information, so that your customers can see that you’re on top of things. This may sound simple, but it is something that a lot of businesses can easily get wrong, resulting in a decrease in custom.

If you’re operating sales from your website, you’ll want to make sure you’re using a recognised platform. A secure payment gateway is crucial. If your website’s payment system is not via a trusted and certified source, customers will be hesitant to make purchases. If this is something that goes over your head, an online marketing company can take care of it for you.

Experts in e-commerce and online marketing will also be able to offer a range of other services, including logo design, brand management and social media management. If you’re looking to build your business from the ground up, or freshen up your marketing materials, it might be worth thinking about employing an expert to help you make an impression.

If you decide to enlist professional help, make sure you find someone who can offer you a customised service. A good online marketing expert will listen intently to their customer, and pay attention to the unique requirements of every business. A reputable firm should have a catalogue of earlier work, so it’s worth asking to see past examples of successful websites.

You should look for the right blend of experience and creativity when employing someone to help with your online marketing materials. You’ll want to find someone with technical expertise who is fully knowledgeable about SEO, website coding and social media, as well as someone with artistic flair who can recreate your vision.

Your website will need to be a quick and seamless experience for it to gain visitors and make more sales. A good web development company will make sure your site is in full working order before it goes live. As with all aspects of your online marketing campaign, you should have the final say over what goes out into the public sphere.

Before your website goes live, make sure you are happy with the design – you’ll want your corner of the internet to drive traffic, create excitement in the user and bring new business. Be sure your site has been maximized for search engine optimisation, and that all your relevant social media pages are properly linked.

Optimize Images For the Web Development

August 7th, 2018

Creating graphics and posting images for your site is one fun thing to do in web development. Nothing makes your site stand out better than some great images. Graphics and images can be used for entertainment, professionalism or a visual queue. A graphic designed properly can change your visitor’s outlook and/or decision for your site. It is important to you have images ready and optimized for your website.

Optimize Your Images

One thing to remember when creating graphics and images for your site is to optimize. What do you mean optimize? Optimize is a way to compress data to make your file size smaller. One way optimize works is that it will read through all the color of the image and use other color combination to make similar colors. This will then discard some colors that will not be needed for the particular image. But there is a down side to optimizing. You will lose quality in your graphic and/or images.

Quality vs. Size

When optimizing your images watch the quality compared to size. You want the smallest size possible for your site, making your site load faster. This will make it easier for your visitors and search engine bots. If you image or graphic becomes too distorted, raise your file size. You don’t want a pixelated image on your site. You want your images to look good and professional. You just need to find a balance between having a clean professional picture and having a decent small file size.

Image Optimization Tools

Adobe Photoshop has put this into consideration in some of their new application versions. You can now do a File > Save for the Web Options and Adobe Photoshop has a pre-built optimizing process that is very good. You can choose what file type to save in and how much to compression and optimization. Adobe Photoshop is an expensive commercial program, another option is using Dynamic Drive’s Image Optimization.

Types of Image Files

Last thing to touch on is JPEG, GIF and PNG. There are so many file types, but these are highly recommended for web development.

JPEG

JPEG is a compressed file that has very good quality standards. Because of its compression, colors and data are squeezed out of it to create smaller file sizes. This can cause some blur with images with sharp edges, which is great for photos. If you look at a photo there are no straight lines or edges. Everything is blended together, which why JPEG is great for photos. You can get great optimization out of a JPEG file.

GIF

GIF is use more for vector based graphics. A vector based graphic is when a graphic is made of lines and shapes. Vector graphic have sharp corners, edges or text. When dealing with graphics like described, it is better to use a GIF rather than a JPEG. A JPEG could case distortion on your sharp lines. GIF can also be use for animation. Frame by frame animation saved as a .gif will animate on your page. Transparency is another feature that GIF can support. You can save your images with a transparent background.

PNG

PNG is one the newest web graphic technology. PNG is great for quality and file size. You have the best of both worlds in a PNG. PNG can also support transparent backgrounds. The only downside to a PNG file is that some old web browsers don’t support PNG. This problem is becoming less and less a concern. But keep that in mind.

Quickest Time for Web

Optimizing images and graphics is almost a must in web development. Having big file sizes could cause some of your visitors to leave your site. If your site is too slow to load, you need to optimize immediately. Rumour is that you have 3 seconds to pull a surfer in. If you site doesn’t load in that amount of time, then you might lose them. Time your page in your browser and see how long it takes. If you are under a couple of seconds, you’re doing a great job.